| Network popular culture,which mainly includes online games,online movies,online novels and online catchwords,meets the fragmented reading need of the public and the spiritual needs of self-expression,and becomes the daily life style of the public.The generation of network popular culture benefits from the wide application of modern science and technology,the awakening of public subjectivity and the prevalence of consumerism values.At present,Chinese network popular culture is characterized by diversified content,fast iteration and symbolic consumption.Online social interaction,online catchwords,online games and e-commerce live broadcasting are of great importance in China’s current online popular culture system.The critical theory of the cultural industry is an integral part of the Frankfurt School’s social critical theory and one of the main paradigms of cultural studies.The criticism of modern culture and technology by the critical theory of cultural industry can be used for reference in the study of Chinese network popular culture.Under the condition of market economy,along with the simple pursuit of production and consumption of efficiency,the disadvantages of network popular culture have something in common with the symptoms pointed out by Frankfurt School’s cultural industry criticism.Combined with the analysis of the main types of network popular culture in China,it is found that the characteristics of network popular culture are mainly reflected in the following aspects : the "commodity worship" tendency of network popular culture;the "Pan entertainment" tendency of network popular culture;the misleading "desire consumption" of network popular culture.Through the analysis of the cultural industry characteristics of network popular culture,the public can have a more comprehensive and in-depth understanding of network popular culture,including its problems and influences.We can’t deny the network popular culture completely because of its problems,but examine its problems to avoid its negative influence.Network popular culture dispels the cultural hierarchy,promotes the democratization and diversification of culture,the public should give full play to the characteristics of network popular culture.The standardized construction of network popular culture not only requires the network popular culture manufacturers to consciously assume social responsibility,but also focuses on the cultivation of mass media literacy. |
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