Study On Development Strategy Of Cultural Industry In Yunnan Province

In the 21st century, the world pay more attention to the importance of cultural industries, and cultural industries in many countries are gradually grow more and more enhanced. Cultural industry has become a pillar industry in many developed countries. Some developing countries also saw strong momentum in the development of cultural industries, and cultural industries began to gradually increase the output of the component in the national economy, and made great efforts to develop into key industries of cultural industries and pillar industries. In recent years, China has a clear understanding of the development of the strategic importance of cultural industries, in November 2002, the sixteenth National Congress gave the culture unprecedented attention and support. The sixteenth National Congress report clearly pointed to the positive development of culture industry. Since then, China's culture industry has entered a new period of strategic opportunity. In the paper, provinces and municipalities have also attached great importance to the development of cultural industries, many provinces and proposed to build "cultural province" of the target. Yunnan is a big cultural province, there are colorful nation culture, a distant stream long history culture, attractive and diverse natural scenery, these valuable cultural resources is the basis for the development of culture industry in Yunnan province. Yunnan provincial government attaches great importance to the development of culture industry. In December 1996, Yunnan was the the first province to put forward the strategic objectives of building national cultural province. Culture Industry plays an important role in the economic and social development of Yunnan province.This paper followed the study rules, starts from the culture industry theory, introduces the definition classification, and the characteristics of the culture industry. And introduces the recent status in the domestic and the abroad. In the section of analysis the situation of culture industry in Yunnan province, first of all, calculate the Engel coefficient of Yunnan Province, and combined Maslow's hierarchy needs theory, make the analysis of residents culture changes in consumer demand of Yunnan province. The resort of the analysis is that the residents of Yunnan over the last decade has been increasing cultural consumption, this is also the driving force for the development of cultural industries. As the culture industry contains many sectors, this paper has taken the sample of several major development status of cultural industries to analysis the current situation of the culture industry in Yunnan province. This paper selects the data of some provinces in the country, compares the employment in culture industry, asset allocation, the added value of culture production, culture production unit with the added value of GDP, per capita added value of culture industry, people's culture consumption growth in these areas. Concluded that culture industry in Yunnan Province has achieved some success, but the gap is still presence with the developed eastern provinces, Yunnan still need to work hard to develop. After analyze and compare the culture industry, then propose the culture industry development strategy and measures to speed up the development of culture industry in Yunnan province. At last, associated with practical work, building a bridgehead in the Yunnan and the cultural cooperation are interspersed among the paper. Yunnan should take the chance of the bridgehead building, strence the cultural cooperation with the south-west countries.