A Study On Development Strategy Of Culture Industry In Jilin Province

Since twenty years ago when reform and opening to the outside policy was carried out in China,the economy has been keeping high-speed increase．Nevertheless,the increase slowed down from the late 1990s．China enters a new period in which economy structure should be adjusted and the development be promoted by new industrial policies．At present,in medium-income countries of the world the contribution rate of 3rd industry to GDP has reached 56%,in high-income countries 65%,while in China only 33.6%,which is even below that of many developing countries,In America the added amount by culture industry covers some 10% of GDP,while in China in 1988 less than 1%．In recent years,with the mixture of information and culture,culture industry comes into a new stage in which it is rapidly enlarging．Being a new fortune-creating pattern of present human society ,culture industry can bring multiplication efficacy which multiplies employment opportunities．Therefore,culture industry has gradually gained general attention of international communities．In our country the research and practice of culture industry began late．So, to some extent the research of this subject may achieve the breakthrough,the priority and the strategy of this field,which will play an important role in pushing step-development of the economy in our province．The ultimate purpose of this paper is to suggest practical and feasible strategy for development． By using the method of mixing theory research and application research, mainly of application research,analyse the culture industry situations of both our country and our province,especially referring to the present practice in our province,then draw out specific,workable and JiLin-characterizing strategy for development of culture industry． 1. Concept of Culture IndustryAt present, there're several different comprehensions and explanations about culture industry．There is no consistent definition in academic area both abroad and at home．Generally speaking,there are two view points about the definition of culture industry．Firstly,according to the nature of its products,it is defined as a field providing mental products and services to customers．Secondly,considering the nature of its economic process,it is defined as a series of activities including the transformation of culture resources to capital,the production,reproduction,storage and distribution of cultural products and services,i.e. the processes of production,sales and services of cultural products．2. Present Situation of JiLin ProvinceAmong the whole country,there are deep cultural deposits in JiLin province,but its economy is relatively backward as well as its culture industry．At present,the culture industry of JiLin province is still not powerful enough to participate in international competition．Compared with other provinces,it is still on relatively low level．From late 1990s up to now,the culture industry of our province developed and is developing most rapidly．Especially with the enlargement and rapid development of dominant projects in recent two years,the culture industry in our province begins to show a favorable increasing trend．But compared with developed regions,it still has some shortcomings and problems which are as follows:Because of too small total amount the pulling force to economy is not remarkable．Low enterprise concentration level and conflicts resulting from small scale are still serious．Multidimensional investment system of culture industry has not been formed and steps of obtaining social capital are small．Industrial mechanism is unreasonable and unsuitable for market requirements．The shortage of professionals capable of managing and administrating culture industry is very severe,and so on．Through intensive analysis and research of the present situation of culture industry in our province,the superiorities for our province to develop culture industry are given,which are human force resources,natural and historical resources and...