| China is the number of WTO . However, the medical organizations In China have not prepared for it completely. Viewing from now and on, It will be essential to one medical Institute's survival and development to research the demand of medical markets, to cultivate competition idea and strengthen the competition advantages In order to acquire more market shares.Under the background of services industry developing quickly and services marketing becoming independent subject, the services marketing strategy of Chengzhourenming Hospital, for resxolving itsmarketing problems, is researched by thd method of substantial evidence analysis, linking microcosmic with macrocosmic , and determinable with quantitative analysis.The hospital insustry, the main competitors, the external and internal marketing environment is analyzed firstly.Then the main ptlblems of the ChengZhouRenMing hospital in the marketing is pointed out .In order to resolve these problems, taking the marketing planning model as basic, the 7Ps services marketing strategy as framework and by the use of the STP theory, then the main market is positioned, 7Ps services marketing mix is planed, especially the strategy of service product, price, promotion, people, process and physical evidence is stressed.To improve services marketing practices of ChengZhouRenMing Hospital and impel services markting applying in more fields is the purpose of the paper. |
