The Services Marketing Strategy Research Of NanJing ZD.Hospital

Under the background of services industry developing quickly and services marketing becoming independent subject, the services marketing strategy of Nanjing ZD.Hospital, for resolving its marketing problems, is researched by the method of substantial evidence analysis, linking microcosmic with macrocosmic, and determinable with quantitative analysis.The hospital industry, the main competitors, the external and internal marketing environment is analyzed firstly. Then the main problems of the ZD.hospital in the marketing is pointed out .In order to resolve these problems, taking the marketing planning model as basic, the 7Ps services marketing strategy as framework and by the use of the STP theory, then the main market is positioned, 7Ps services marketing mix is planed, especially the strategy of service product, price, promotion, people, process and physical evidence is stressed.To improve services marketing practices of Nanjing ZD.Hospital and impel senvices marketing applying in more fields is the purpose of the paper...