The Research Of Sichuan Telecom Value-added Service Marketing Strategy

This article take the Sichuan Telecom Value-added Service in Sichuan's marketing strategy as an objective point, utilizing the market marketing theory knowledge which studies to the Sichuan Telecom Value-added Service market marketing strategy to conduct the research, through over the years experiences the course to the Sichuan Telecom in the exploration telecom Value-added Service effective marketing strategy the thorough analysis, promulgates insufficiency, discovered luminescent spot, will accumulate the successful marketing experience for the next Sichuan Telecom Value-added Service development, and will form a science above this foundation, may operate, the sustainable development new marketing strategy plan.Before Sichuan Telecom Value-added Service marketing strategy analysis, this article first from the Chinese Telecom and the Value-added Service development course, the trend of development began, to promulgate the Chinese Telecom vigorously to develop the Value-added Service objective law and the historical inevitability, also from the Chinese Telecom in the last few years in telecommunication reforming on a grand scale, highlighted the Value-added Service in to guide the Chinese Telecom reformed comprehensively from traditional foundation network operation business for in the modern synthesis information service provider's process the institute the crucial function. And draws out the central -Sichuan Telecom Value-added Service marketing strategy by this which the full text revolves.Afterwards the environment which locates to the Sichuan Telecom development increment service has carried on the comprehensive analysis, this including to the Sichuan Telecom early time the analysis which successful and the insufficient factor carries on in the Value-added Service development; Macroscopic environment analysis and competition situation analysis locates which to the Sichuan Telecom; Sichuan Telecom Value-added Service SWOT analyzesFinally is this article core analysis part - Sichuan Telecom Value-added Service market marketing strategy analysis. Regarding this part of content, then is carries on according to the 4Ps principle for the main frame analyzes item by item, first is 2006 year Sichuan Telecom Value-added Service separately in the product, the price, the promotion, the channel marketing strategy conducts the research, analyzes insufficiency or may place of the improvement, above its foundation to 2007 market marketing strategy proposed again has the feasibility, has pointed, conforms to telecommunication enterprise characteristic feasible plan.