Shenyang Dazhongguang Auto Service Co.ltd Development Strategy

In new condition of the world being a market and China entering WTO, whether a company has a specific and practical development strategy is the key of prosper. ShenYang Dazhongguang Auto Servicce Co.Ltd is in a phase of transformation from an old system to a new one, at the meantime it is facing complicated internal and external environment. The aim of study in this paper is improving the ability of ShenYang Dazhongguang Auto Servicce Co.Ltd to acclimation and, establish and actualize a scientific and practical development strategy. It is practical significance for company to definitude the direction and get rid of disadvantageous factor, keep the power of competition in market, develop in heath and continuance.Strategy management includes four part, strategy programming, strategy practicing, strategic control and strategy modifying. In this article, I discuss the development strategy of ShenYang Dazhongguang Auto Servicce Co.Ltd on basis of the model of strategy management process.The first part is general introduction of strategy management theory, which covers its concept, characteristic, initiation and development, principles, levels and management process,significance, innovation of this theory is also mentioned; The second part clarifies how to obtain SWOT analysis matrix through analyzing the internal and external environment where the enterprise survive and how to draw a decisive conclusion according to the relation between them as well as considering all kinds of other factors. The third part is the selecting and forming of strategy, which discusses the necessity for ShenYang Dazhongguang Auto Servicce Co.Ltd to make strategic choice, discusses the guideline and overall planning of enterprise strategy, makes clear the errands and strategic targets of the enterprise, brings forward the overall strategy and competition strategy, makes a set of functional strategies to support the practising of the overall strategy and competition strategy; The last part focus on promoting of the strategy practising by the methods of making reasonable stage targets, adjusting and optimizing organization framework, scientifically deploying strategic resources, and to go along the pre-set strategy direction, by the method of making whole strategy controlling system to control the practising of the enterprise strategy.