Eli Lilly And Company Marketing Strategy

With flourishing development of Pharmaceutical industry andImprovement of life quality,Pharmaceutical market has grown into a buyer's market,in which,the competition is getting increasingly fierce. consumer's quality is keeping on advancing and their consuming behavior more and more matured which Provide a precious opportunity for the significant development of Pharmaceutical industry.As an senior Pharmaceutical company , multinational company has better base,product and management than ours, and they has different competitive mode . The product selling and inviting public bidding have to face the trade and district protect .So it has the realistic meaning to research the in-country and out-country's competitive strategyLilly Co. is the global Pharmaceutical company, it's good at research and develop . Found in 1876 , Annapolis ,USA . It found the first abroad office in Shanghai, China in 1918. Lilly Co. returned China in 1993. Above the ten years ,Lilly (China) regard the humanity,sincerity and excellence , go ahead with the China's innovation an open. It's has been one of the increase fastest Pharmaceutical company in pharmaceutical industry of the world .Backed up by modern marketing theories as PEST analysis,SWOT analysis,market segmentation and selection,market Positioning,and 4Ps,this author,analyzing the situation and feature of Pharmaceutical market,consuming environment,focuses on Lilly medicine Company which is a typical medium introduces its marketing Practice and the Problems it is facing. from the relevant knowledge of the marketing theory the author analyzes these Problems,Thinks how the scientific marketing theory is applied in the medium and puts forward to have the thinking of the medicines marketing management with the realistic significance,feasible and adapting to the domestic medium...