Costume Designer Brand Design And Management Of The Internet Channel

With the development of the domestic garment industry, fashion designers operating their own brands has become the demand of the times, but it also faces many difficulties. The development of the information network provides designers the opportunity of operating their own brands and the platform to display their talent.In this paper, the brands which were operated by the designers themselves through internet are defined as the network designer brand.Based on the perspective of design theory, The author put forward the content and characteristics of network designer brand's design and management, by taking network designers brand's status quo and development problems as the breakthrough point, drawing on economics, marketing, consumer, psychology and other related subject's research results, analyzing the necessity of design management and development prospects.Through interviewing with typical cases of brand research, analyzing the ideal framework models of network designers brand management, this article provide theoretical basis and business ideas for designers to seize the opportunity in information age, integrate the information resources and design capacity and spread brand culture.