Company Jtps Marketing Business Process Analysis And Improvement

With the further deepening of the power system, power companies face internal and external situation is changing. On the one hand the external government supervision of the electricity supply company is constantly increasing, while customer demand and requirements as the standard of living is rising. Electrical Power as a grass-roots units directly to customers, commitment to provide safe and reliable electricity and adequate electricity supply and services, basic duties. But county power supply company in the business process, organization, personnel and service levels are still a lot of discomfort Electricity Regulatory requirements and customer demand for places. The most serious problem is not focused to meet the needs of different customers, there is no set of targeted business processes to meet customer personalized and differentiated needs. Therefore, the analysis of county-level power supply company's business processes, according to the theory of business process reengineering business processes throughout the marketing analysis to identify areas for improvement, establish simple and practical system of business processes to customer service is a worthwhile study.This article based on modern business management business process reengineering to JTPS directly customer-facing business processes as a breakthrough marketing, application flow chart, program analysis methods, systematic reform law was the marketing business process optimization and recycling. First, the characteristics of the power company's business analysis, and segment customers, clearly different customer needs, determine the direction for the business process reengineering. Then JTPS marketing analysis to improve business processes and reduce unnecessary links, reducing the flow circulation time, improving customer satisfaction. At the same time to meet the needs of business process reengineering, to the power company's organizational structure, human resources and the use of information technology research and analysis of transformation. Business Process Reengineering meet short marketing company and customer interests, is conducive to rational allocation of human resources JTPS companies to improve the quality of personnel, and provide better customer service.