Ctt The Loudi Branch Of Broadband Business Services Marketing Strategy Research

The market competition of the telecommunication is fierce day by day with the further deepening of telecom reform and the product homogenization aggravating. The traditional speech business moves towards low worthing and meagre profit fast, the Internet business is becoming the key that all leading telecommunication operator put business into practice transforming. The focal point of the competition turns from products to the competition of the service step by step.This article combination with the conditions of the Internet broadband market of the Loudi Railway Telecom at first, and then has analyzed business of marketing broadband services to internal and external environment conditions of the Loudi Railway Telecom. significant change have happened which in terms of tel ecommunication industry market technology environment, market demand environment, The growth rate for total market decrease by gradually. Loudi Railway's internal resources can be divided into two broad categories which according to the existing form, which are tangible and intangible resources. tangible resources mainly refer to Physical resources such as the network equipment,etc; invisible resource including knowledge resource, organizing resource, relation resource, human resources,etc. Go on research the external environment of the Loudi Railway telecom from the analysis of the macroeconomic environment,the trade environment,the competitive environment,the five-forces framework, and so on.Secondly, it is detailed to carry on the analysis to the broadband service marketing current situation of the Loudi Railway telecom which from broadband business service transmission,pricing strategies of the servic,the differentiated Services Marketing Strategies,etc. Through the Internet market in Loudi Railway telecom conducting a sampling survey, it has come to obtain the preference and behavior of the Loudi Railway telecom broadband user , and so on, and has further carried on deep analysis and research to the service marketing tactics existing problem of broadband at present of the Loudi Railway telecom. On the basis of above-mentioned analyzing and studying, according to theories such as the characteristics of telecommunications products, 7Ps services marketing mix and the service quality gap model,etc. which put forward the corresponding improvement suggestion to the Broadband Service Marketing strategy of Loudi Railway telecom from the different from six angle, these improved suggestion be complemented each other, to organize discussion around" Customer focus " all.The broadband business is the business of the pillar which China Tietong will be putting Group Strategy Transformation into practice. As a (level) City branch, While developing the activity of customer's marketing service, we should take the way in which many kinds of service marketing mix and persist in taking the customer's needs as centre. Not only to meet the practical needs of customers, but also good at finding its potential demand. Under the constant change of the market environment, Loudi Railway telecom should be on the basis of adjustment which is aimed at the external environment tactics (market competition) and the internal environment (organization), make and implement corresponding services marketing mix tactics and satisfy diversification of customer's demand, promote customer degree of satisfaction, so as to increase the market share of the products and adapt to the needs of the development of broadband services constantly, thus reach the expected marketing target.