Yancheng Telecom Broadband Service Marketing Strategy Optimization Research

With the development of network era,people on the Internet will not only satisfy its initial data sharing and social networking,also require it to high speed,fast and safe.Four big carriers is very fierce competition,the market share of stock and new market development has brought unprecedented difficulties.And is the foundation on which China telecom broadband business.So how to promote and maintain good telecom broadband,a broadband service marketing strategy optimization study is very important,and in the current complex multilateral Yancheng telecommunications want competitive broadband gain continuous competitive advantage on the market,seek a bigger development space,must be on their own and his web client’s understanding of the advantages and disadvantages for all-round thinking strategies to find the most practical marketing management broadband market,develop a reasonable marketing strategy.This article adopts the method of theory combining with the actual,the existing broadband market using a large amount of data on the basis of the questionnaire survey to the chart analysis of the influence of consumer behavior factors and the analysis of the process.Using relevant theories such as marketing,study of Yancheng broadband telecommunications market,found the problem and put forward the optimization strategy.This paper USES the method of SWOT,STP strategy and marketing,consumer behavior analysis of the theoretical knowledge,to the existing broadband marketing present situation and the analysis of existing problems,put forward suitable for Yancheng telecom broadband development of marketing mix strategy.In detail from the aspects such as product,price,channel,promotion and analyzed in detail,finally,puts forward the marketing strategy of optimization strategy implementation and search out the need to safeguard measures.Taking Yancheng telecom broadband business development as the core,through the multi-level multiple perspectives discussed.Broadband products,marketing strategy and its research and analysis of how telecom company according to their own resources,reasonable for customer oriented service marketing work.Vigorously develop broadband business in emerging markets,at the same time,put forward their own views,the continued development of yancheng telecom broadband and leadership decision-making provides a valuable reference.