Changde Tobacco Company Performance Appraisal System Evaluation And Reconstruction

With China's accession to the WTO, the coming of economic globalization and integration times , Chinese tobacco industry turn into an increasingly competitive condition. It brings the great opportunity and challenge to the enterprises of tobacco business. So reform on performance management and the creative usage of the advanced management concept is the best tactical choice for the enterprise to carry out managing innovations so as to ride with the request of performance management. However, through analyzing the trend of development and market environment, it is impossible that the protecting policy will continue. The current tobacco enterprise which grew up under the situation of less competitive pressure will become fragile once the protection is withdrawer. At this stage there are many problems in Chang De Tobacco Company, such as the employees lack the sense of crisis and responsibility, with less enthusiasm and initiation in work, seriously relying on the company etc. The important cause of these problems is the lack of effective incentive mechanism, therefore to establish a sound mechanism to stimulate the flow of Chang De Tobacco Company is an effective way to solve the problem.The paper is adopted the method of theoretical and empirical research .the writer introduced the current situation of Chang De Tobacco Company and analyzed the deficiency and cause of the current performance management which was used at present. Based on this situation, the author introduced the content of balancing score card, analyzing the advantage, necessity and feasibility of putting balance into practice and drawing strategic management into Chang De Tobacco Company. And have discussed the process of how to lead in the effect balancing score card and avoid the risk in the practice.