Guangdong, For Example, To Enhance China's Printing Industry Cluster Competitiveness

The printing industry is a kind of processing services industry. It can be entrusted by the clients ,and fastly copy large number of the original manuscript. In generally, the print production goes through five processes, for example, the selection or design of the original manuscript, the original production, plate burning, printing, postproduction. Since reform and opening up, along with the economic development and living standards improving, people's ideas of consumption change greatly. The printing industry is also showing a trend of unprecedented development. A number of considerable and competitive printing enterprises have been built, and the aera of regional printing industrial is further formatted. The Pearl River Delta, Yangtze River Delta and the Bohai region are widely concerned in the industry. The topic of building printing industrial park becomes popular among the government and the industry, and an all-out effort have been input in many places. Soon, some industries such as "Packaging printing base", "Packaging and Printing City", "Packaging and Printing Industrial Park" are built throughout the country, in particular in coastal areas are everywhere. And their scale gets greater and greater, the range more and more widely, and the trend more and more high-level. So, the problem that the printing industry should be organized in a cluster model or not, and how to develop is a matter of concern.Generally speaking, China's printing industry clusters belong to the cost-based industry clusters, and its competitive advantage mainly rely on its low-cost and low prices. But the competitive advantages are unstable and not lasting, if we don't make a progess, not innovate the upgrading of industrial clusters, we will be plunged into a vicious "low-cost competition". Therefore, in this article we put the printing industries in Guangdong as an example to study how to enhance the competitiveness of the printing industry, from the idea of theory to practice. We summarize the connotation, features and theory of the industry clusters and the competitiveness of industrial clusters. We identify the differences between the printing industry cluster in China and foreign countries by analysing the status quo at home and abroad printing industrial clustering, and has put forward a series suggestions for improving the competitiveness of our printing industries. And it will have a great practical significance in promoting the development of China's printing industry, enhancing the international competitiveness of the printing industry in the future.