Competitiveness Analysis Of Mould Industry Clusters In Shenzhen

Mould and die are the essential equipment in the industry manufacturing, so as called"the mother of industry". 80% parts of family appliance and 70% parts of mechanical and electrical facilities use mould and die in the production. 60%-90% parts of automobiles and instruments make use of mould and die. These years, the importance of mould and die are convinced by local governments, and so many mould industrial districts and parks are constructed to strengthen the competitiveness.At the present time, mould industry in Shenzhen has the largest scale and is at the best level in China. Most of the Shenzhen mould is still at the lower level in the world especially in the exact, complicated and long-life mould.This thesis chooses the diamond model of M.E. Porter to evaluate industrial clusters competitiveness of the mould industry in Shenzhen. It analyses the competitiveness in the respect of factor endowments, demand condition, related and supporting industries, strategy, structure, and rivalry, government and opportunities. This thesis concludes the strengths and weakness of mould industry in Shenzhen using diamond model, then give some suggestions to enhance the competitiveness.By the comprehensive analyses of competitiveness of mould industry clusters in Shenzhen, the clusters will develop in the reasonable direction and it will reinforce the competitiveness of enterprise, local economy, domestic advantage.