Taishan Scenic Tourism Development Project Investment And Financing

In recent years, along with our country economy's rapidly expanding and the peopleliving standard's unceasing enhancement, our country traveling industry scale increasesunceasingly, the traveling gross income and the travel population rises year by year, thetourism presents the vigorous development tendency. The promotion effect of tourism isvery obvious to our country national economy development, can lead GDP's growth, thepromotion of employment, but can also obtain foreign exchange for our nation. Ourcountry already maintained in the fourth big entry traveling receiving state, the biggestdomestic tourist market in the world and first big leaving country tourist industry marketstatus in Asia many years. But this is not very coordinated with our country, the touristresources richest country status in the world. Comparing with the developed country, ourcountry still has the big development disparity, investigates its reason, the investmentinsufficiency is a primary factor which restricts our country tourism development.The tourist resources of Mount Taishan scenic spot are advantageous, its rich touristresources and the unique traveling culture is Shandong Province's superiority travelingcapital, the Mount Taishan scenic spot traveling industrial development potential is huge.But, since long, the Mount Taishan scenic spot tourist limited by the traveling fund, thetourist resources cannot obtain good development, as a result the tourist resourcessuperiority cannot obtain the full use, therefore, that find the solution to restrict the Taishanscenic spot the fund question, a method and measure to conform to the investment andfinancing of Taishan scenic spot, is the urgent matter of Taishan scenic spot developmentand the construction. This article based on the analysis and research in travels to Taishanthrows financing to carry on, and it is for the purpose of discovering its problems, then inview of these problems, proposes that the reasonable strategy and suggestion, seeks theTaishan tourism to continue the steady progression, simultaneously also has to other type'sscenic site profits from the function.The conclusion of this article research mainly about: (1) It analyzed the history andthe present situation of the investment and financing of our country tourism. First, it hasstudied our country tourism advancement, which divides our country tourism into the startstage (1978-1980), the stage of the traveling industry status to be clear initially brieflystarts to form (1980-1991), the stage of the tourism to rise swiftly and violently (1991-1995)and the full scale development stage (1996 until now);(2)It has studied our countrytourism development present situation, mainly has our country tourism development to berapid, our country traveling industry stage characteristic and the industrial function are obvious, our country traveling industry growth way present situation; (3) first: thesummary of Tai'an City and Taishan scenic and the SWOT analysis (strengths, weaknesses,opportunities and threats) of Taishan Tourism ; Second, an analysis of the present situationof the investment and financing about the Mountain scenic, which mainly involves theoverview of the management of the Mount Tai Scenic, the present situation of theinvestment and financing about Taishan scenic, the features of the current investment andfinancing about Taishan scenic, the overview of an analytical assessment of the investmentand financing about Taishan scenic, and the analysis of life-cycle about Taishan ScenicArea. (4) putting forward the recommendations of the optimization of China's tourisminvestment and financing environment : establishing and improving the guide mechanismof the investment and financing mechanism of the tourism, adjusting and optimizing theinvestment structure, expanding financing channels for the tourism industry, optimizing thetourism investment macro-environment etc. (5) the creative thinking about financing of theMount Tai scenic: which involves designing with the tourism development contracts withoptions, using of the method of structure financial asset securitization and timelyrealization the changing from BOT model to the PPP model, the introduction of tourismventure capital etc. (6) on the basis of the study of the new positioning of the investmentand financing, the new policy, the new ways, the new system in Mount Tai scenic,proposing the new advise about the Mount Tai scenic, which involves the Government ledby increasing input; the expansion of investment, to give policy support; enhanced thefinancing capacity of capital markets and take the road of development of capital; promotetourism enterprise reform and improve the economic efficiency of enterprises; to improvethe investment environment to attract tourism investment.