Research On The Innovation Of The Financing Way Of The Mount Longhu Scenic Spot

The investment of tourrism industry has become an important reason for restricted the development of tourism industry in China.Its outstanding performances for the poor financing,and the existence of low financing efficiency,high financing costs,lack of capital investment,so that there is no resources to develop resources,restricting the development of tourism.Starting from the financing of the Mount Longhu scenic spot,this paper makes a study on The Jiangxi Longhu Mount tourism culture development(Group)Co.,LTD.From the perspective of the tourism industry,using the theory of predecessors' research achievements,contacting the practice of China tourism enterprises,this paper analyzes deeply the present quo of financing status,the dilemma and the causes of financing difficulties in the Longhu Mount scenic spot.And,based on the theory of enterprise financial growth cycle,this paper analyzes the financing innovation opportunities.Basis on the two aspects above,this paper makes a research on the innovation path and the innovation guarantee of the financing mode of the Longhu Mount scenic spot.From the point of view of theory and practice,this paper provides some ideas and strategies for the innovation of financing mode and financing direction.In the end,the following conclusions are drawn in this paper.Firstly,the Longhu Mount scenic spot mainly takes the bank credit,government financing platform,the overall project financing,bond financing,private fund,foreign investment,and so on.In the process of financing,the scenic spot are faced with many dilemma,such as the dilemma of the deeper of the government intervention,the lack of the internal financing,the narrower in the channels,the higher of the financing costs,the inadequate of the financing innovation,and so on.If we dig the causes,we can find that "natural resources shall be owned by the state" is the main cause.On the other hand,it is also related to the internal factors,such as the lack of innovation in internal financing,the internal problems of the Longhu Mount scenic spot,and so on.In addition,it is also related to the external factors,such as the lack of multi-level capital market,the lack of the financing system and the lack of perfect financing system and other environmental factors.Secondly,whether from the development of the economic and the tourism industry or from the development of enterprises and scenic spots,the financing innovation is necessary in the Longhu Mount scenic spot.Moreover,policy guarantee,progress in social and technological,changes in consumption structure,the establishment of the multi-level financial market system,all of these provide opportunities and possibilities for the innovation of financing methods of the Longhu Mount scenic spot.In the mature stage,the Longhu Mount scenic spot should seize the opportunity with its own characteristics,and innovate the financing way.Thirdly,from the path of the innovation of the financing way,franchise mortgage finance,raising public finance with the internet,the fund industry of the scenic spot,the combination and innovation in the BOP and PPP,all of these are the innovated way which adequate for the Longhu Mount scenic spot.In addition,the Longhu Mount scenic spot explore the new ways of financing,can not do without security initiatives.Including establish a good financial environment and a good financing mechanism,perfect the tourism financing guarantee system,from the talent,platform,policy,environment to do security work,so,we can ensure the good development of the financing way in the Longhu Mount scenic spot.