Study On The Government And Enterprise Customers Marketing Strategy Of Hunan Telecom

Government and enterprise customers a strategic customer base in Hunan Telecom, is also the focus of competition by the China Unicom and China Mobile telecom operators. After entering as mobile services, Hunan Telecom major expansion of government and enterprise customers market, to root out the potential for government and enterprise customers communication quality and perfect service marketing strategy to meet the communications needs of government and enterprise customer base of large-scale development of China’s social information needs and an effective way to improve business efficiency. Based on this, the mobile services market in the government and enterprise customers, unconventional scale development, continuous improvement of the mobile business market share, improve the fixed network share is increasingly being eroded, fixed-line revenues continued to decline Hunan Telecom Company passive situation.This integrated use of management and service marketing positioning theory. Four chapters on government and enterprise customers of Hunan Telecom services marketing strategy improvement program. The first chapter defines to study the problem, and reviewed the research status quo of domestic and international communications services marketing management; the second chapter describes the basic situation of Hunan Telecom Company of the development process, organizational structure, and marketing management, use of research investigation, interview government and enterprise customers Hunan Telecom service marketing status quo, a detailed analysis of the existing problems in marketing management, and the causes of the problems set forth; Chapter learn advanced telecom enterprise services marketing management approach proposed improvement of the management system for Hunan Telecom government and enterprise customers service marketing ideas, and precise positioning and marketing to target customers, improve six aspects of perception and loyalty marketing strategy to expand through the application of the mobile industry to expand driven by the size of the government and enterprise customers mobile services combination. Chapter optimized to run safeguards, improved face new problems, solutions and expected results.This papers on the basis of theoretical analysis, combined with the concrete practice of the of Hunan Telecom Services marketing management system improvement program design, and strive to optimize the company’s marketing strategy to improve, develop and grow Hunan Telecom’s competitive strength.