Sigma Elevator Company, The Development Of Countermeasures

With the rapid growth of china's economy , China is becoming the most focused newly installed elevator market .while it is undertaking world-wide shifts of elevator production of original packaging.Fast development of real estate industry and public facilities construction in towns have led to high-speed rise at such a market . According to statistics , the CAGR of the average annual sales volume of china's elevators amounts to 24.6% and that of its turnover 15.6% from the years 2001-2007, In this period , world-famous elevator enterprises have swarmed to China . To cope with the fierce competition , all the elevator manufacturers are working on the adjustment in the market orientation and operative patterns.As Sigma Elevator Company's predecessor, the original LG Elevator Company of South Korea , a multinational enterprise , got into china's market in 1994 , and with its high-quality products and flexible sales strategies , soon held a position in China and struck the Chinese customers as remarkable and reliable in both its performance and prices . In 2000 , LG and the US OTIS merged into the South Korean OTIS Company , and then for the sake of further combination with other famous companies in elevator industry , changed its trademark to Sigma . The new company should have exerted a stronger impact and made greater progress in the market occupancy rate but for its negligence in promotion and failure in working out a proper orientation of china's fast growing market needs and the direction of its further advancement . Consequently we fell into unprecedented predicament during the years between 2000 and 2006.Now we've returned to a correct orientation of development for the elevator market after a meticulous examination and analysis of our previous operative patterns . In view of the expanding and competitive elevator market , we've decided to stick to the operative concept of putting service first and giving priority to our customers , in an attempt to restore our brand reputation in the hearts of our customers by bettering our current operative patterns , improving after-service systems and by changing the conventional patterns of putting products first .We'll take a combination of new products development , customer service and brand management as the core of our daily routine and strictly abide by the operative concept of"putting customers at the centre"and carry it through in all the departments of our company and put service at the forefront of our industry so as to establish anew the brand image , with which to enhance the sale of our products and finally realize the goal of making Sigma Elevator Company an internationalized enterprise..