Strategic Research On Development Of Hebei DA Elevator Co.,Ltd.

The "13th Five-Year Plan" proposes to implement "Made in China 2025" in depth,focusing on improving manufacturing innovation and basic capability,promoting the deep integration of information technology and manufacturing technology to encourage the development of high-end,intelligent,green,and service-oriented manufacturing and foster new competitive advantages in manufacturing.The relevant state departments have introduced a number of supporting policies and measures to promote the industrial upgrading of the equipment manufacturing industry,such as elevators,and the improvement of independent innovation level.Hebei DA Elevator Co.,Ltd.is mainly engaged in elevator sales,installation,maintenance,major modification and elevator technical consulting services in the central and southern markets of Hebei Province,including Xingtai.In order to promote the further development of the enterprise and enhance its core competitiveness,it is necessary to select the development strategy of the company and formulate safeguard measures for the implementation of the strategy.The main research contents of this paper are as follows: The first part is the introduction,which mainly discusses the research background and significance,research content and methods.The second part is mainly to analyze the external environment of the company by PEST analysis and Porter's five-force model.The third part analyzes the company's internal environment.The fourth part uses SWOT analysis to develop the company's development strategy.The fifth part is the safeguard measures for the implementation of the company's development strategy.Research believes that Hebei DA Elevator Co.,Ltd.needs to choose a cost leading/differentiated competitive strategy.At the same time,in order to ensure the implementation of the enterprise development strategy,we should do a good job of safeguard measures: first,strengthen the strategic cooperation relationship with government procurement and real estate leading enterprises.Secondly,relying on quality products and services,be far ahead of competitors.Third,we must pay attention to the maintenance and transformation of business,and comprehensively improve the company's profits.Finally,the introduction of elevator commercial insurance to reduce economic and security risks.