The Study On Sales Teams’ Motivation Mechanism In SDRY Pharmaceutical Company

In recent years, the rapid development of China’s pharmaceutical industry, faced with the gradual saturation of demand for the increasingly fierce market competition, marketing competition among pharmaceutical companies bear the brunt, but the key is whether the marketing battle to win full sales team of combat, it depends rational design of human resource incentives to fully release the sales team fighting passion. Establish new incentives, we can dig out potential staff and great work ethic, form a strong overall, and jointly promote the rapid development of enterprises.In this paper, the status quo to motivate the sales team SDRY pharmaceutical research as a starting point, fully integrated and learn from the latest research incentives based on employee incentives through satisfaction questionnaires and staff interviews, found that the current sales the main problem the team incentive mechanism are: the real needs timely and effective communication between the lack of sales staff, employees do not understand; not to establish a sound system of remuneration; emphasis on individual sales employee career development is not enough; there is no clear position promotion system. To solve the above problem in depth analysis of the root causes of the problem, combined with the problems and causes, once again carry out research and analysis on incentive needs of employees, focusing on design and cultural incentives encourage growth in existing incentive mechanisms, thus the formation of incentives optimized general framework and specific material incentives, incentives and cultural growth incentive program improvement, and finally through the implementation of strong measures to ensure security and to improve the place.This paper uses literature research, research interviews, qualitative analysis and quantitative research methods, the following conclusions: corporate management needs to implement "people-oriented" management philosophy, in the research and solicit opinions and suggestions on the basis of the grassroots on the full understanding employees’ needs and targeted incentives, such as: the establishment of scientific and reasonable salary structure; creating an employee recognized corporate culture; to improve staff training system; establishing a clear job promotion mechanisms; improve the scientific and standardized performance assessment and incentives; establish regular communication mechanism. We hope that this research can raise the enthusiasm of the sales staff to drive overall sales growth, achieving sustainable development SDRY pharmaceutical factory.