Ao Development Strategy Of The Mainland Business

The political economic and social environment of China is stable, furthermore, the joining WTO,Opening of Beijing Olympic and successful application of Shanghai World EXPO will further the development of China. The companies which invested china at the end of 20th century are adapting to the opening environment of Chinese market, problems that how to adjust,exist and develop when confronting the fast developing environment should be considered by these companies.From 1980s till now, the PC industry has developed to a mature industry. Meager profit and slow growth force all PC manufacturers to pay more attention to live, and then gain the advantage to consolidate or expand the market. On the basis of this situation, we will research AO corporation, a medium and small-sized enterprise of Taiwan PC industry, and discuss the operation and development of AO corporation in mainland of China.The structure of paper are as follows: firstly, we scan the macro-environment with PEST and industry with Porter's Five Forces Model to understand the development of PC industry of China; secondly, we introduce the AO corporation, value chain analysis and SWOT analysis will used to evaluate competitive advantage of AO corporation; lastly, based on the analysis, we find out the development strategy of AO corporation in mainland of china. On the basis of considering globalization,localization and difference strategy, suggestion will be given to enhance the competitive advantage of AO corporation. Hope that other companies of this type can gain some valuable reference from this paper.