Changzhou Evergreen Aye, Wei Traffic Equipment Co., Ltd. Development Strategy

Company development strategy research is an everlasting subject during the process of company development.In the development process of small and medium sized companies, there will always occur some periodic problems, of which the issue of how to make the company development strategy becomes the main problem. The company development strategy will always impact a lot on the development of the company. Today, with the wide application of web and internet, huge information are available for the creative small and medium sized companies when they make the correct strategy for the company; on the other hand, the vast available information also bring the companies difficulties to make a right choice.For company strategy planning, there are many different theories, as the industrialization in China is rather late, the main theories of company development strategy planning of China come from western countries, which are found and develop during the past 200 years. The main theories concerning company strategy planning include PEST model, Five Force model and SWOT model etc.According to the basic theories of management, and following the development environment of Chinese and world railway interior market, using PEST model, Five force model and SWOT model, this paper analyze the political, economical, social cultural and technical environment factors which may affect the development of CEA. With five force model, this paper analyzes the ability of CEA to negotiate price with suppliers and customers, the potential of entering of new comers, the ability of replacement per other products and the ability of current competitors inside the industry; With SWOT model, this paper analyzes the internal and external competition strength, weakness, opportunity and threatening of the company. According to the relevant strategies CEA needs to take under the analyses of various models, this paper summarizes the current development strategy of the company and sets the short term, medium term and long term development targets of the company; also basing on these develop strategies and targets, this paper outlines the relevant matching competition strategy and implementation measures. Through the studies of various models, this paper outlines the relevant development strategies of CEA to provide correct direction for further development and provide also relevant implementing measures. Meanwhile, I hope this paper can be also helpful for similar companies as CEA when they are making the development strategy for small and medium sized companies.