The Development Strategy Researching For ZLSJ Planning And Design Company

With the acceleration of economic globalization,the modern enterprise production and operation scale constantly expanding,increasingly complex production and service process,the market demand is becoming more and more diversified,more intense competition between organizations.In the social environment with fierce competition,the enterprise in order to adapt to the changing of social development,must be timely and accurate grasp the market dynamic change,rapid quantitative positive and effective measures.Design consulting industry belongs to the knowledge and technology intensive industries.The author choose research planning design company development strategy of this topic,hope to the planning and design company in the transformation of the mode of operation and exercise their own competitiveness and sustainable development have certain enlightenment and reference function.Paper first Outlines the background and significance of urban and rural planning and design industry,and introduces the research contents and research methods of this article,including the concept of strategic theory and its development course.Second planning design company is analyzed by using the model of the external competition environment,and summarizes the present situation of the industry,the introduction of this paper to analyze the case,and the planning design company made simple introduction,to evaluate planning design company development capacity.Based on the core business of enterprises and market positioning analysis,using the model to the external environment and internal environment of planning and design company,a comprehensive assessment on the basis of the research,put forward strategic alternatives.Finally to planning and design of the company's long-term development has carried on the preliminary discussion,put forward a series of solutions.Planning design company development strategy research of surface is very broad,rich data,the connotation of the general,as a result of the research data and information is not complete,and the author's own level is limited,there are many deficiencies,so the thesis the author on some issues only superficial thinking,directly come to the conclusion,puts forward the measures are put forward,there needs to be further argumentation and in-depth study,hope everybody can comment.