Study, Based On Supply Chain Strategy, Logistics Distribution Model

The purpose of supply chain management is to achieve global optimization through systems approach. Thus the overall supply chain management strategy is of great significance to a logistics and distribution system.The first question I'm trying to answer here is: what kind of supply chain strategy should the corporate employ in order to reach efficiency and effectiveness? And the second question is: given a supply chain strategy, how is the distribution model like in order to achieve high standard performance?First, I adopted Marshall Fisher and Hau L. Lee's classification of product characteristics which divided products into four categories: products with stable supply and predictable demand, products with stable supply and uncertain demand, products with evolving supply process and predictable demand, and products with evolving supply process and uncertain demand. Based on Fisher and Lee's research, I developed a model to demonstrate how certain supply chain strategies match with these four product type respetively: efficient, quick responsive, risk-hedging and agile supply chains.Then, I used a set of real world practices to illustrate how different supply chain strategies have impact on distribution models and affect the logistics and distribution performance. It approved that matched supply chain strategy and distribution model could better off the logistics performance of an enterprise.At last, I gave a decision chain for enterprises to determine supply chain strategy, distribution policies, and continuous improvement for operational excellence.