Corporate Social Performance And Corporate Performance Research

In recent years, corporate social responsibility (CSR) has been given more and more attention by both practicers and scholars, especially the relationship between CSR and corporate performance. Is there any contradiction between CSR and corporate performance? And if there is no contradiction, how does CSR influence corporate performance? In order to solve these questions, Chinese scholars have done a lot of researches, but most of them are theoretical researches. It seems we need more empirical researches, because though theoretical research is easier to understand, empirical research has data basis in order to provide a more convictive conclusion.For making up the deficiency in past researches and providing practicers with a convictive conclusion, according to overseas authoritative researches, this paper introduces the definition of "corporate social performance"(CSP), which has been proved is an effective definition to mearsure CSR in empirical research. CSP has contented more than CSR, besides corporate social responsibility, CSP also contents corporate social responsiveness and corporate social result.Base on the present researches about CSP, this paper starts from the meaning of CSP, introducing its theoretical models and measure methods. Then the paper constructs the structure of CSP and through seting up two influencing paths (direct and indirect) constructs the model for connecting CSP and corporate performance. Finally, according to the result of empirical research, the paper will gain the final conclusion and modify the model. The result shows that only corporate social responsiveness and corporate social result have the correlativity with corporate performance, and the indirect influcing path doesn't exist.The main innovation of this paper is using the most overseas authoritative model to construct the dimensionality of CSP, which is an excellent basis for futher research. And at the end of the paper, the author sum up the deficiency of this paper, hoping other researchers can do more futher researches based on this paper.