A Study On How Corporate Social Responsibility Promotes Chinese Corporates Social Performance In Ghana Based On The “Belt And Road” Initiative

Globalization and a keen interest in social and environmental issues have directed firms,especially manufacturing companies,to implement responsible practices that drive innovation and develop sustainable managerial interventions and organizational change in behavior.The corporate environment is becoming more competitive today due to the constantly changing demands of society.As a result,increasing companies’ commitment to social responsibility to society has been the means to achieve a reputable corporate image,innovative green technologies,green products and practices.However,some companies do not pay attention to the benefits of CSR practices in developing countries with a lack of CSR accountability.In order to meet societal and environmental expectations,the current dissertation conducts a series of studies about Chinese companies to promote CSR to enhance their social performance in Ghana,based on the stakeholder theory.In the first study,based on the concept of stakeholder theory,we explore the concept of CSR in the Ghanaian context.Our study recruited officials and workers from diverse sectors(i.e.,manufacturing,services,and trading)using focus group discussions and interviews.The proposed questions were examined and discussed.The findings suggest that companies engage in CSR in Ghana to help develop the society,promote corporate image,address social and environmental concerns,improve economic performance and gain competitive advantage.Moreover,it highlights some barriers to CSR implementation in Ghana,such as inadequate social awareness and legal framework.In addition,the study suggests corporate social behavior,policies and programs as some of the mechanisms to improve companies’ CSR.In doing so,they can introduce innovative changes in their CSR management,help them compete with competitors in the current global market,and improve their social performance because society always demands companies to be responsible.The second study aims to investigate and compare how CSR affects corporate image in the manufacturing and service industries.The study further investigates whether green innovation(service,process and product)mediates the association between CSR and corporate image.Using the survey methods,we recruited participants from Chinese Companies in Ghana.Our research tested the proposed model and structural associations.The findings suggest that CSR is positively associated with green innovation(service,product and process)and corporate image.Green innovation(service,product and process)significantly mediates the association between CSR and corporate image in the service industry.Moreover,green innovation(service and product)positively mediates the association between CSR and corporate image in the manufacturing industry,except for green process innovation.The study encourages companies to adopt green innovation to minimize the production costs in their manufacturing process and improve services to attain their strategic goals and corporate image.In the third study,we attempt to predict corporate social performance(CSP)by CSR using the stakeholder theory.Our study seeks to discover the mediating mechanism of green innovation,corporate image in the association between CSR and CSP.Moreover,we moderate the relationship between green innovation and corporate image with green trust.Likewise,we recruited respondents from Chinese Companies in Ghana and tested structural relationships.Green trust positively moderates the association between green innovation and corporate image.The outcomes confirm that green innovation and corporate image mediate the relationship between CSR and CSP.Our study recommends that managers should ensure the effective use of green innovation in their business operations and that the association between CSR,corporate image and CSP is higher when firms adopt green innovation.