Success Or Failure Of The Corporate Diversification Strategy. Analysis

When a company has developed very big or their product has come into the winter stage, they will consider developing a new business. But not every company will be success in their new business, and there are many unsuccessful business in the real world. Therefore, it is very meaningful to research these companies they have run a diversification strategy.In this thesis, I take the method of comparing diversification theory with real case. Firstly, I give the concept and relevant theory of firm diversification. Secondly, I researched the real case of Haier corporation, Panasonic corporation and Lenovo etc. At last, I give a list of the key factor for a successful firm diversification. The last chapter of the thesis is the core chapter, in which I summarized my point on this topic, for example the competitive differentiation view, the revelation view and the human resource view. The human resource view is my key view, in witch I emphasize that the person diversification is the bases of firm diversification.