Smes Sustainable Development Strategy

"Overall, moderate, can keep on development" is 17 big to our country science development of basic request, is also to large business enterprise science development of basic request, medium small business enterprise to some extent influence region is go to whole nation economy of prosperity and society of stability. This thesis the small business enterprise in the research can keep on development strategy, have profound, great of reality meaning.But not a few currently medium the small business enterprise lack strategy consciousness, also existence many problem. This thesis with can keep on development strategy of establishment for lord the line carry on research, the small business enterprise in lightness face of a few key problem, put forward oneself of standpoint and solve path:Aim at a business enterprise in small lack innovation consciousness, the product provide be popularize and tend assimilate to cause the business enterprise get bogged down in the problem of unfair competition, the business enterprise adopt difference to turn strategy to choice product.(main what to solve is medium the small business enterprise want "do what")Aim at the sale outlet of business enterprise not Chang, even if have a good product also very difficult successfully push toward the problem of market, medium small business enterprise should the choice difference marketing strategy, and pass establishment outlet sale, direct selling, complete Christian Trinity of the service system of stereoscopic turn marketing system to solve.(main what to solve be the business enterprise "how to do")Aim at a business enterprise inner part management confusion, the talented person be difficult to stay a problem severity of problem, I think medium the small business enterprise want according to oneself of characteristics attraction talented person's mechanism of establishment, lead in the management go into encourage a mechanism, results management Be a talented person strategy of point.(main work out the problem of the business enterprise "by whom do, how work well")Aim at majority medium the small business enterprise don't pay attention to culture construction or long-term of culture probably have no valid formation of problem, medium the small business enterprise should set up aggressive upward of culture strategy, and want value leader of function, Be the core of corporate culture the trustworthiness, make the corporate culture become business enterprise core competencies.(answer the business enterprise "I be who" this is in the competition explicit fixed position of graveness problem)Establishment and performance exactitude of business enterprise strategy, having already become decision business enterprise can is sign in the key of invincible position, on this foundation, in the small business enterprise want to cater to a market need of variety, continuously carry on innovation, realization can keep on development.