Small And Medium Enterprise Development Of Scientific Instruments Agency Strategic Research

Science and technology are primary productive forces, scientific progress can not be separated from the development of scientific instruments. According to statistics, in 20th century, more than 70% of the Nobel Prize in Physics, Chemistry and Biologic Medicine are using a variety of advanced scientific instruments. Scientific instrument is an important driving force to promote the development of the industry, and has become the focus of investment.The market trend of the field of scientific instruments increase rapidly accompanied by China's rapid economic development, meanwhile the domestic market demand of scientific instruments goes up dramatically, which contains huge market opportunities. However, we're poor at R&D capacity, which led to various small and medium-sized enterprises came into being agents, along with the advance of time, small and medium-sized enterprises go into specialization, regionalization, channels, network development. Consequently, the competitiveness of the industry becomes more frequent and intense.In this paper, I choose a small and medium-size company of scientific instrument industries as the case study.First, explain related theories concerning scientific instruments industry, like Marketing theory, Life cycle theory of small and medium-sized enterprises and their strategic planning theory;Secondly, choose a typical company—SANTA, analyze its current status, sales target and marketing strategies;Finally, think about the problems of small and medium-sized agent enterprises, figure out the future of small and medium-sized agent enterprises would be three forms: big distributors, suppliers and procurements.At the same time, the tend of development of small and medium-sized distributors would be:1) to be sincere cooperation with suppliers;2) opportunity to upgrade and develop their own brand;3) joint and integration among enterprises become the only way;...