Skyworth Group Of Research-based Marketing Model Marketing Channel Management

The marketing outlet means the path that the product or service pass by when transfer, from participate all organization composings that the product or service transfer an activity to make a product or serve an easy to usage or consume. Being an important contents of with the business enterprise marketing management for the management of the marketing outlet, relating to to the business enterprise can successfully the competitive advantage that the product beat into a market, satisfy the target market ground to need, extend product sale and obtain and can keep on. The market environment that is nowadays under, along with obtain the competitive advantage for can keep on is more and more difficult, in the center company of the power is increasingly strong with the application and universality of the Internet, the marketing outlet manage more and more important is see gradually in the position in the business enterprise marketing management is a strategic main factor that business enterprise obtains competitive advantage.The This text combines to skyworth group to put forward the third marketing mode, the concentrating a study from the the angle the of the the appliance business the enterprise manufactory the according to the some key the problems of with the the marketing the outlet management of with the third marketing mode foundation. Pass in the research to skyworth group to face of inside the analysis of the exterior marketing outlet environment, combine the appliance profession and skyworth group to manage in the marketing outlet of the present condition and existent problem, put forward skyworth group according to the marketing outlet of the third marketing mode creative strategy. The contents involves marketing outlet structure, behavior, efficiency... etc. three aspects, trying hard for in the outlet to choose, design, manage to serve with outlet, the outlet relation, the outlet logistics and supply chain, outlet is information-based, the outlet fine turn, the outlet encourage with control and the outlet efficiency evaluate aspect to acquire valid solution. This is also textual and creative of place. Hope this text can give to be placed in very vigorous appliance profession of competition to skyworth group to provide some references and draw lessons from in the marketing outlet management aspect.