Create Value Through Service

With the telecom operators develop into next generation network, the high speed communication measures will influence increasing development opportunities for services. Telecom equipment manufacturers develop services to build competitive power under the competitive market. It is helpful for telecom equipment manufacturers to study from the model of "service flower" of service marketing and servitization in manufacturing.It expounds how to increase more value for core product by augmented services, how to develop augmented services into new core services , how to realize service transformation by integrate all the operations. We can build Alcatel Shanghai Bell service system base on these strategies. Then, it discusses the feasibility of service gained its independence in Alcatel Shanghai Bell. Healthy, steady and continuous management is every corporation's target. To achieve this target, service brand is the key feature.