Success Factors Of Crm Implementation

Customer Relationship Management(CRM) already have been to the upstage under the current marketing economic conditions,Not understanding or using the CRM system to realize the strategic shift to modem business management of 'centering on the Customer' will get the enterprise lose the first step in current and future market competition.Only by effective management of CRM can the enterprise build up long term stable relationship with customers,and therefore can maximize both parties' value,set up long term competition advantages and finally reach its strategic developing aim.Hereby this article below will try to find out factors to success from those may affect CRM utilization,by current CRM theories, emphasizing CRM's content and key points,and by analyzing the cause for failure in implementing CRM.This article depicts the research background,current research stage and its main content as well as research methods in the preface,thus explains the necessity to utilize CRM successfully,by relevant CRM theories explores the basic factors which may influence CRM.Then after analyzing many examples of failures in implementing CRM,key success factors come out.And description for successful process of CRM system well demonstrates the importance of those factors. Thus finally comes out the conclusion.The research conclusion of this article below can be well referenced in successful implementation of CRM system for theory and enterprise.