Service Innovation Respond To The Expansion Of The Chinese Consumer Market

With the speedy and continuous development in China during the few decades, especially joining into WTO and holding the Olympics, China' s economic get the strong power for its further development. At the same time, the domestic consume market expanded with a very fast speed. However, with the energy shortage, raw materials wasted and high cost pressure, China enterprise need to analyze and evaluate their current situation, find a solution for their sustainable development based on their own comparative advantages. Based on the comparative advantages theory, we realize that China enterprise should enhance their service innovation ability to achieve the sustainable development. According to the analyses of service innovation concept, connotation and four dimensional models, we suggest that network innovation, corporate value and information processing will help China enterprises get competitive advantage, and make them succeed.