Green Marketing Performance Evaluation System Of Ecological Subsystem Specifications In Tj

With the high-speed progressing of the society and economy,people pay more more attention to environmental protection,sustainable development of society and economy is inevitable,then green marketing is born.But for an enterprise,how to carry out green marketing?how about it's green marketing effect?government how to lead enterprises to put green marketing into practice? It is a must to give an exact,comprehensive and scientific appraisal to green marketing.So it is very important to build an indexes system of green marketing performance appraisal.Firstly,basis on the last researching,this paper interprets the theories of the green marketing performance appraisal indexes system and appraisal model.Then introduces the appraisal indexes of an enviromental friendly enterprise to deeply resarch the eco-enviromental branch indexes system of green marketing appraisal system,at same time,resarch the simple method of appraisal performance.At last,taking TJ company as an example,this paper verifies the simple appraiseal method for evaluating green marketing performance.