K Co., Ltd. Marketing Strategy

Along with the medicine industry's high speed development and living standards' unceasing enhancement, medicine market oneself transforms gradually to the buyers' market, the market competition is day by day intense. At the same time, the huge development potential, the mature consumer community has brought the rare development opportunity day after day for the medicine profession. Because lacks the science the market marketing theory and the marketing technology instruction, at present our country manufactures drugs enterprise' s market marketing is one kind of extensive -like, depending on the feeling relational marketing, its overall' s marketing horizontal and the overseas large-scale drugs manufacture enterprise compared still had the big disparity. This article under the market marketing correlation theories's instruction, through to the present medicine market' s present situation and the characteristic, the market expense environment carries on the analysis, utilizes the PEST analysis, SWOT analysis matrix, market segmentation as well as 4Ps modern marketing theories and so on marketing combined strategy, stated Anhui K pharmaceutical industry company the question which meets in the market marketing practice, then has performed the analysis to these questions, pondered how the science the market marketing theory does perform in Anhui K pharmaceutical industry company to apply, proposed has the practical significance, practical and feasible and the drugs hard currency mentality which and the feasibility marketing combination plan adapts with Anhui K pharmaceutical industry company, achieves strengthens Anhui K Pharmaceutical company competitive power goal. Says specifically First, from introduced that the Chinese drugs profession marketing the present situation and the tendency embarked, elaborated in Anhui K pharmaceutical industry company hard currency the main existence question. Next, applies the PEST analysis, SWOT and the value chain analysis method, to Anhui K pharmaceutical industry company' s market environment and the internal superiority and the inferiority, the exterior opportunity and the threat has carried on the analysis. From the marketing combination essential factor's product, the channel, promoted sales and fix a price four aspects to discuss Anhui K pharmaceutical industry company hard currency countermeasure in detail, favored it to develop well.