Shenzhen City Jebshun Market Strategy Study

Jieshun Information Technology Co., Ltd is a high-tech corporation specializing in Radio Frequency Identification System which has a registration capital of 3.6 million RMB and achieved annual revenue more than 130 million RMB in 2005. RFID is kind of non—contact automatic identification system, which exchange between electronic data body and reader data gets across by electromagnetic field. RFID is a rising industry booming during these years and growing in a surprising rapidity, and which will develop into an industry with giant market gross in the near future years.Based on principles of foresighted, outline, competitive, scientific, operable,as well as innovative, the article makes a systematic, comprehensive, and penetrating analysis to Jieshun Company in three aspects: 1.external environment 2.RFID development3. Internal ingredient. grounding on the analysis above, and integrating with the practicalcircumstance and the necessity to become a stock company, the article shapes strategic stage of development, objectives, and approaches in the future three years.In order to guarantee the effective implement of company strategy, the articlesmakes research and brings forward materially constructive suggestions on the future organization structure, human resource management, research management, marketing and service management, brand construction, as well as corporation culture construction.In the composing process, varied of strategic analysis tools like industry chain,corporation value chain, critical factors for success, SWOT, business matrix have been made use of, through which, a great deal of important conclusions can able to be educed, consequently, the property of systematic, scientific and reasonable of strategic layout can be guaranteed.In this article, not only important significance given to Jieshun Company, but ideas and measures can be referenced by the research work of high speed developing middle and small size high tech company. The article makes an embedded discussion about the new industry—RFID, and can be some reference function in the field.