Research On Road Passenger Transportation Enterprise Demand Management

In recent years, road passenger transportation industry has obtained unprecedented development in our country. The tensity condition of social transportation capacity has comprehensively released. Road passenger transportation market mechanism has preliminarily established. The passenger transportation service level improved largely, but the road passenger transportation market is still distempered. The passenger transportation line management contradictory is standing out; the social road passenger transportation capacity is in ultra saturated condition in a whole. At the same time, there exists a phenomenon that the road passenger transportation capacity can't meet the need in some place. For a long time, passenger transportation enterprises only pay great attention to the internal service research, but they didn't give enough attention to the passenger transportation enterprise demand management. Based on the road passenger transportation demand theory, combined with Maslow's need - hierarchy modle, this article puts forward the hierarchy needs model for passenger transportation needs. It newly defined the influencing factors for this. Through the analysis for market environment the passenger transportation enterprise faced, it creatively puts "five strength models" principle and customer relations management theory into passenger transportation enterprises demand management. From the point of market marketing, it puts forward different marketing strategies according to different passenger transportation demand types. Through the research for several branches of passenger transportation enterprise demand management, namely the passenger depot design and management, the passenger transportation line management, the passenger transportation enterprise demand management at rush hour ,it gives the countermeasures and suggestions for passenger transportation enterprise demand management.