Laminate Flooring Business Competitiveness

The laminate floor covering property in china has increased rapidly , which has been the biggest production and consumption market in the word . The entire industry from production to the expense in the industrial life cycle to become for along time with the mature period between, causes the price to reduce continually; Simultaneously has the market unexpectedly to struggle disorderly, the brand consciousness difference, the product homogeneity, the enterprise and the produce market localization is unclearly and so on , thus it causes the product competition to turn red-hot day by day. The competitive of the factories in the laminate floor covering industry are confronted which the challenge of how to improve the competitiveness and how to sustainable development.Because the laminate floor covering industry is composed by the multitudinous production basic similar product enterprise. Under the profession sustainable development condition, the competitive of the laminate floor covering industry is strong or weak ,it mainly is decided by its core competitive. The aspects representation factor of core competitive is consist of primarily camp technology strength, the flow controlling force, the management strength, the marketing service strength, the enterprise culture strength. This article on competitive above five aspects from the influence enterprise core the representation factor active situation to obtain, the competitive union enterprise core the strength theory, the market marketing enterprise theory and the correlation management theory, through revolves the enterprise in the practice foundation unexpectedly to struggle the strength to construct the factor, unexpectedly struggles the developmental strategy, the innovation ability, the enterprise culture construction and the profession from the enterprise walks aspect and so on how sustainable developmental strategy discusses enhances the laminate floor covering property enterprise the unexpectedly struggle strength.The laminate floor covering industry only has first acts according to own resources ability and the actual market condition comes to the market to carry on effectively subdivides and the determination has the pointed goal market, then through to mainly unexpectedly struggles the match the unexpectedly struggle strategy analysis, is clear about enterprise itself to locate with the product localization, and the formulation corresponding long-term development unexpectedly struggle strategy and the management strategy, determined own competitive superiority and enables own fully to display, but should not be busy to uses each method to carryon the low price unexpectedly to struggle.Next, the enterprise must persist the correct brand road of, can maintain and further enhances own core unexpectedly struggle the strength. In is clear about own product under the brand localization, the enterprise through the formulation long-term development brand strategy, the brand constructs, measure and so on brand maintenance and is unremitting diligently, perseveringly carries on the brand management, can mold own brand attribute and the brand individuality, the laminate floor covering enterprise should not only the excessively one-sided bombing type propaganda, but should establish all take the user as the center" the quality system and the service system, promote the product through the brand management the loyalty and the enterprise core unexpectedly struggles the strength.Third, strengthens the marketing management, the optimized marketing ditch, enhances the marketing service strength and the promotion ability. The marketing management main content including the marketing idea, the fixed price strategy, the marketing operation mechanism, the promotion mechanism, retails aspect and so on channel management, market information communication mechanism. The marketing unexpectedly struggles the strength is the enterprise unexpectedly struggles the strength the important constituent, the marketing service strength also is the marketing unexpectedly struggles the strength concrete manifestation, marketing service strength manifested the customer to the product degree of satisfaction, has sold the circuit the smooth concerted effort, the market to the brand cognition strength, the promotion ability, the market information feedback ability, the marketing operation mechanism is the enterprise for adapts the market economy environment and obtains the function and the movement way which the survival and the development had. Therefore, the enterprise first must set up take the customer guidance as a center, by the market direction, the customer guides, unexpectedly struggles the guidance, the society guides the constitution the modern marketing idea, further consummates by "the drive mechanism", "the restraint mechanism" and "the enterprise revolution mechanism" three parts primarily laminate floor covering enterprise marketing revolution mechanism, consummates sells, the advertisement promotion, the sales promotion and the public relation four aspects including the person promotes sales the strategy, Simultaneously pays great attention to the enhancement sales promotion troop the basic quality and strengthens saleman the service and communication ability standardized training, thus enhances the enterprise marketing management, strengthens between the enterprise and the market effective relation, the communication, causes the enterprise prompt understanding and accurately grasps the market demand the change, the promotion enterprise the quick reaction capability and the strain capacity which changes to the market in, their struction enterprise in the product fixed price, retails, aspect and so on promotion and service makes the corresponding macro-scientific policy-making, thus the guarantee enterprise unexpectedly struggles the strength the validity, timeliness .At the same time, the enterprise also should act according to own resources condition and the ability formulates is more perfect and has the binding force the surveillance management mechanism, implements to dealer's effective monitoring, altogether wins in the proper attention to both enterprise and the dealer benefit under the premise, guarantees the enterprise promotion policy the effective implementation and promotes as well as retails the channel unimpededness. Fourth, strengthens the innovation ability, the promotion enterprise unexpectedly struggles the strength. On the one hand, through unceasingly innovates in the technology, take the mainstream variety as the link, take the new product research and development as the foundation, the realization product difference and the independent patent protection, enhances the product quality and forms the individuality mainstream variety. On the other hand, through the management innovation, carries on the flow to make again, enhances the enterprise to the market quick reaction capability.Fifth, humanist, establishes general and the continuous system, the establishment can stimulate all staff on potential and the subjective initiative fair drive mechanism, strengthens the team construction and further consummates the enterprise interior culture environment, thus enhances the enterprise cohesive force and the general staffs works the subjective initiative, the promotion brand management and the Total Quality Management, comprehensively enhances the enterprise unexpectedly to struggle the strength .Finally, the country should strengthen to the laminate floor covering property surveillance and the support, through carries out the production quality license and the environmental protection authentication system standard compregnated wood floor industry behavior, walks the forestry sustainable development strategy.