Site Planning And Development Of Car Repair Business

With the high speed developing of automotive industry and national economics, automobile after-market which's major part is automobile maintenance is more and more prosperous. Concerning the intense competition and being mature of automobile maintenance industry, there are more higher requirements for automobile maintenance enterprise. Aiming at the latest situation of automobile maintenance in our country, basing on the network technology, using modern enterprise operation theories and combing with vehicle maintenance industry characteristics, this paper focuses on the planning and design of enterprise website and the primary development. The research result has good theoretical reference and practical application value for enterprise to improve service quality and strengthen brand construction.According to the situation automobile maintenance enterprise facing in our country, the paper analysis the necessity, importance and feasibility of enterprise website in improving service quality and strengthening enterprise brand construction.This paper is guided by modern enterprises management theories, such as, ''customer satisfaction center theory'', ''service marketing'', ''customer relationship management'', and ''brand construction'', so on. Combing with automobile maintenance features, the paper offers the planning and design vehicle maintenance enterprise website and divide the website into four major function modules: enterprise introduce, management standard, customer service and culture publicizing and their correspondent detail planning. The major function modules are the new way for strengthening enterprise management, excellent service quality and brand construction.Combining with specific automobile maintenance enterprise, the paper offers CI design and the enterprise website's primary development applying the Access database and ASP technology.