| The establishment and development of tourism websites in China, have made great influence upon China's tourism industry , and caused great changes to the traditional value chain of tourism industry. But, at present, the construction of tourism websites in China is so far from satisfactory, the realization of many functions is not so perfect.Based on the detailed investigation, this thesis focuses the establishment and development as well as the functions of tourism websites in China, expounding the status of the development and existing problems of tourism websites in China . According to the websites quality , this thesis divides Chinese tourism websites into seven types, and investigates the construction of three characteristic tourism websites : government tourism websites, specialty tourism websites and destination tourism websites. Also ,the Chinese network users are analyzed. Based on this, this thesis summarizes the common building element of tourism websites of all types from the design of the domain name system, web page and website column, to the management of the website. On the basis of the thorough statistic investigation as well as the profound analysis of government tourism websites, specialty tourism websites and destination tourism websites , the author sums up particular building elements of these three types.Government tourism websites provide a network table for a government to contact tourism corporations and tourists , so government tourism websites should make themselves characteristic so as to provide much administration information including tourism laws and codes , tourism news and bulletins , tourism statistics and information of the tourism industry .Providing inquest and reservation of traffic ,room and board, tourism product is a major function of specialty tourism websites , but now many reservation function especially some combination reservation function aren't developed, speciality service for commerce tourism are faulty tache in speciality tourism websites ; destination tourism websites are important source for tourist to get first impression of tourism destination . To give particular information to tourist, website must provide not only information of six tourism element , but also provide some other function, for example, aptitude database for design journey automatically , tourism destination dummy travel system, free download of photo and audio, video frequency.After the establishment of tourism websites and uploading to internet, some actions must be taken to extend it , make it well-known, attract visitors, realize it's function, taking major China and foreign tourism websites for example ,give a clear account on of spread and competition strategy of Chinese tourism websites. At last Some suggestions for improving tourism websites are giving: to cultivate qualified personnel on the demand of network age, research of tourism information system, tourism websites and bank consummate Chinese tourism e-commerce. |
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