| Promoted in a variety of positive factors, more and more children select to study abroad in high school and college graduates, which spawned a huge market and economic interests. Driven by economic interests, there are many abroad study Service agencies have joined benefit contest. In the case of unequal information, consumers cannot suffer the loss through the correct channel gain regular information, meanwhile regular abroad study Service organization cannot display their power for their weakness in marketing promotion. This situation has caused the study abroad industry into the crisis of confidence. Excellent, regular, and competitive study abroad services agencies cannot effectively convey their own advantages to the target customers, So that they cannot get rapid development. Therefore, how to make them show their true image in front of customers is the key point at present, the most effective way to solve the above problem is to establish excellent study abroad websites and promote these websites operations effectively, which is Also the most effective way to increase the company's profit. This thesis mainly described Ying Lan consulting Firm's operation and promotion of interactive Abroad study website. The body of the thesis is divided into three chapters, which are ChapterⅡ, chaptersⅢandⅣrespectively. The chapterⅡdescribed the website of Ying Lan consulting firm positioning system in detail, which proposed site location depends on the purpose of website construction, product features, and market competition conditions. It pointed out that the four directions of site-location, which are target market positioning, web site feature positioning, website style positioning and website marketing positioning respectively. The chapterⅢbegan to mainly describe the website operating system of Ying Lan consulting firm study in-depth exposition. It also shows the main operating system is a web site building, site maintenance and management and website revenue model website supporting services structure, the four parts of mutual promotion and mutual influence, while some of the activities of these four sites are determined by the positioning system. The chapterⅣconducted a study to Ying Lan's website marketing promotion, which also.conducted a deep research in search engines, permission E-mail, Forum, blog, news, website business cards to exchange links. The main aim of studying Ying Lan's website operations and marketing management is to make research results more instructive and practical. |
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