The Research Of V Group For Regulating Strategy Of Sales Channel

With the great economy developing in China, more and more people Contact with analysis instruments. Nowadays, there are 3000 analysis company in China, but there are a little product of analysis instruments made in China Because of advanced technology and good marketing strategy, multinational corporations hold most analysis instrument share.This article will do some research on an Amercian company named V corporation. We will pay our attention to the sales and marketing of this analysis instrument company, and try to design a series of marketing strategies including product, price, channel, sales promotion, advertisement, brand, service, relationship and internet. We hope this article may do some help to the V companies of analysis instruments .