Analysis Of The Stakeholder Perspective Of Corporate Social Responsibility

Corporate social responsibility is an aroused widespread controversy in the academic community issues, many scholars from home and abroad economics, management, sociology, law, ethics, and other angles to study corporate social responsibility. This paper, from the economics perspectives of the stakeholder theory in established on the basis of the analysis of corporate social responsibility framework for a more systematic exposition of corporate social responsibility issues. Focus of corporate social responsibility and economic performance relationship.Traditional economic theory assumed that the enterprise is the pursuit of profit maximization, the shareholders are the owners of businesses, to maximize profit for shareholders is the final analysis the only goal for the sole objective of profit maximization. However, the developed countries in the 1930s after two structural changes in the trend - the dispersed shareholding enterprises and the development of pluralistic society, and urge enterprises to only shareholders, the corporate goal is to maximize shareholder profits by the idea of a great challenge. At the same time corporate giant of the social problems lead to a public enterprise dissatisfaction with the force enterprises to take the initiative to take on all kinds of social responsibility.This article holds that the corporate social responsibility refers to shareholders in the pursuit of profit maximization process and take initiatives to protect non-shareholders stakeholder interests. The goal is the pursuit of corporate stakeholders to maximize the overall interests. Use of content-classification will be divided into corporate social responsibility economic responsibilities, liabilities, ethical responsibility and charitable responsibility; Epitaxial-use classification will be corporate social responsibility into the responsibility of the shareholders, staff accountability, the responsibility to consumers, the responsibility of the suppliers, creditors and the responsibility of the clubs District responsibility.This article holds that the theory of shareholders to maximize profits logical deficiencies, enterprises instead of shareholders, in kind of aggregates, but stakeholders in the contract between the association, in the course of business enterprises, each stakeholders to provide a certain amount of exclusive investment, enterprises rely on the survival and development stakeholders the collective contribution If we ignore the legitimate stakeholder interests, would certainly affect the long-term interests of enterprises.Specific sections are as follows:The first and second chapters on topics background on the theory of corporate social responsibility, meaning and structure, study the theory of corporate social responsibility in the process of formation of theoretical background and practical basis, the equivalent Literature Review. Carding domestic and foreign corporate social responsibility research progress and lay the theoretical foundation for this paper.Chapter III of this paper is the mainstay of stakeholders from the point of view of corporate social responsibility for the content, the introduction of models, through the corporate social responsibility of the motive, the rational decision-making from the perspective of enterprises to consider the motivation to fulfill their social responsibilities and Implementation mechanism. Focus on the View stakeholders of corporate social responsibility and its economic performance relations.Chapter IV in the use of foreign corporate social responsibility measurement method on China's corporate social responsibility to assess the status quo. And further on corporate social responsibility and economic performance test of the relationship between the weak negative correlation between the presence, but the difference was not significant, not inference overall, but at least that corporate social responsibility will have a little to do with its economic performance. One reason is that local governments in the pursuit of economic growth palliative enterprises live up to social responsibility; The second reason is the stakeholders of enterprises lack the influence and bargaining power, corporate social responsibility has not formed a mechanism.Finally, Chapter V concluded on the basis of research findings of this study to promote China's corporate social responsibility practice and policy implications...