R&d Investment、economic Performance Impact On Corporate Social Responsibility

Enterprise’s R&D investment, economic performance and corporate socialresponsibility is the problems paid attention to by the society from all walks of lifetoday. With the theory and practice deeply researching, the high and new technologyenterprises R&D input intensity enters into a quantitative researched stage. In thispaper, we introduce stakeholder theory that acts as the bridge among enterprise R&Dinvestment, economic performance and the corporate social responsibility, to studyhow to improve enterprise performance of social responsibility. Enterprises whichfulfill their social responsibilities will have an important effect on social andeconomic fields no matter in theory or in practice.It is an important guarantee of effectively performing the social responsibility toincrease the enterprise R&D investment and improve the enterprise economicperformance. This article has selected141representative enterprises among Keynational high-tech enterprises from2010to2012; chosen a series of indicators ofcorporate social responsibility bases on stakeholder theory; and selected indicatorsthat will represent enterprise R&D input intensity, the related economic performance.We try to study the effect that enterprise R&D input intensity and economicperformance have put on social responsibility through multiple linear regressionanalysis. Empirical studies show that hi-tech enterprises R&D input is positivelycorrelated with social responsibility; economic performance is significantly associatedwith social responsibility; the influence of hi-tech enterprises R&D investment onsocial responsibility is under the influence of time lag; economic performance andcorporate social responsibility performance is not affected by the impact of time delay.These results indicate that the implementation of hi-tech enterprises socialresponsibility is influenced by many factors. Therefore, we need to constantlyincrease the enterprise R&D input intensity, make efforts to improve the enterpriseseconomic performance, and then improve enterprises performance of socialresponsibility.It is hoped that the results of this paper will provide practical references to theChina’s high-tech enterprises growing, and also to the social responsibility fulfilling.