Yunnan Tourism E-commerce Regulation Strategy Research

Along with the modern scientific & technological development, and the information industry development, the rising internet use is bringing new chance to tour industry. The advantage of the network like interaction, actual time, abundant and conveniences etc. urges quick integrating from the tradition tour industry changing into a network tour. Through the network we can search information, carry on a cabaret, reserve ticket, pay tour production. This has been becoming a kind of vogue. How to push electronic tour commerce developing next has already been focused by the governors in many countries as an important content.This text is about five parts: Firstly, through the respectively introduction of cultural heritage, to research electronic tour commerce , the government rules and regulations of concept, to summary electronic tour commerce with the related theories, such like the government rules and regulations, fore person research of foundation top combine a great deal of interview of research structure to establishment government rules and regulations electronic tour commerce; Secondly to adopt the layering sampling method, the usage of interview and the questionnaire (the questionnaire of 160 prepare investigation of foundation tour profession business enterprise and tour total issue formal in Yunnan province, recovery valid questionnaire 108) combine together as a method, besides the description statistics, square the bad analysis to government rules and regulations tour, the electronic commerce presents conditionally carried on a substantial evidence to research, and also through the relativity analysis to return analysis with putting forward a government rules and regulations of tour electronic commerce of model, and taking into verification.In the End, with taking a research conclusion, to put forward the suggestion from provincial government rules and regulations of Yunnan electronic tour commerce.This research detection: Government rules and regulars of electronic tour commerce development, needs to change idea first, with information-based means realization the tour resources integration, open an exhibition characteristic service; Secondly needs to take safety as a correspond point, to solve a net top the payment through the internet; third needs to construct a good law & policy environment, enlargement publicity, technique and the network technical ability of the exaltation citizen electronics, strengthen business enterprise and consumer of electronic commerce consciousness; Finally needs a continuously perfect infrastructure construction, to guarantee the tour electronic commerce resource environment; in the end, needs the government training, business enterprise training combine together, to educate the compound type talented person together.