China Mobile Building Of Enterprise Culture Study

The structure and form of the economic are the globalizations for the 21st century, be decided by cultural dint to contest to a large extent, the higher competition lies in culture have become undisputable trend.Therefore set up corporate culture of having it' s special features completely, carry out a science development view, constuct an urgent demand of harmonizing the society completely;Is a business enterprise to beg existence, beg a development and beg a creative inevitable choice;It is also the source of motive that the business enterprise promotes core competencies. Face the corporate culture construction new situation and new challenge, the Chinamobile should hold tight opportunity, setting up corporate culture of having it' s special features to promise the business enterprise adapts a competition, To keep on developing.With the 3G license Will soon be issued, there will be many market structure and form for competing in the future, the market competition strength strengthens continuously, the way of competing will also be immediately changed in the directions in higher layer by price competition, serve, brand, cultural' s etc. competes in many ways;In the meantime, along with the Chinamobile heads for the world market gradually, they will face on how to fully integrate with the world market, these exterior environment of new change put forward a higher request to the Chinamobile corporate culture. How to make the Chinamobile have a foothold in the compete tide is the problem of whom worked in the Chinamobile to concern. For carrying out this target, Chinamobile is managing with the cultural carried on a lot of quests, the construction of corporate culture was also listed as the most important thing. Chinamobile's corporate culture had been fully implemented, build the corporate culture about regard the people as the most important thing. But there still be some problems such as slogan form, sort-term form, variation form. these questions are coursed by the Chinamobile' s corporate culture hasn' t a suitable manifestation,trying to run before It could walk. It' s an important time for Chinamobile, we must find out how to build the Chinamobile' s corporate culture.To build the Chinamobile' s corporate culture , we should define the aim and the principle .Make the duty as the heart of the idea,make the excellence as the heart of the aim, make the people as the heart of manage. Chinamobile should improve the corporate culture by the way of campaign, build harmonious atmosphere, set a good example ,improve the system etc. This for construct the Chinamobile' s corporate culture of characteristic of having the ages, promote the core competencies of business enterprise, carrying out the business enterprise can keep on the development contain stronger and realistic meaning.