The Development Of Banking And Insurance Under The Comprehensive Business Trends Study

Bancassurance, which is also called co-operation between banking and insurance, is defined that bank associates insurance by providing complete range of banking, investment and insurance products and services.Bancassurance comes into being under the background of the great changes of the finance, revenue and legislation in Europe. The ultimate reason is that the inflation, smart fluctuation in finance market, great extent changes of interest rate and exchange rate in western country after 1980s'. The changes have begotten tidal waves of finance innovation. And the amalgamation and saturation of banking and insurance produce new type of insurance sale operation---Bancassurance. The modes of Bancassurance can be the insurer's selling insurance products directly which is set up by a bank, or can be a bank's entering insurance by purchasing or combination with the insurer in existence, or can be setting up a joint venture insurer by a bank and a insurer through signing the cooperation agreement, or can be the bank's selling a insurer's products through its sale system after signing the cooperation agreement between bank and insurer.Bancassurance emerged in China in 1996 which is regarded as appearing later than Bancassurance overseas. Although developed rapidly in a few years, it is only the beginning phase. From 2000, the bancassurace of China has been an important sale channel of insurance except individual life insurance and group life insurance.At present, the financial industry of our country strictly implement divided management according to financial laws. But with our entrance to WTO, the domestic financial market has opened widely. Internal financial markets have to face the challenges with the constant entrance of overseas financial institutions. They are not only much better than the internal financial institutions in capital, technique, operation stiles and management, but also have the advantage of mixed management, which can provide the "one-stop" financial service for customers. Our financial industry will enter the mixed management times and bancassurance will develop soon. Well then what kind of model of country's bancassurance we will develop will directly decide the benefit of banks, insurance companies and customers. At the base of introducing the meanings and the development course of bancassurance, the article points out the development orientation of bancassurance in our country and addresses the concrete steps with the situation of our country.Entrepreneurs in financial industries and regulators may benefit from the thesis, its conclusion as well as its suggestion. In the macroscopical respect, we should perfect financial regulation, policy according to the inherent law and demand of financial development, and build the system environment which is favorable to the development of bancassurance; Relax the regulation operated seperately, relax the restriction on business of the bancassurance progressively, and develop the mode of many kinds of bank insurance; Quicken the development of insurance oneself to obtain trust of cooperative bank and consumer. In the microcosmical respect, we should change the management theory of cooperation of bank and insurance company, explore the new mode, realize the innovation of bancassuance's products and price; according to the developed countries model of organization and management, setting-up Financial Holding Company, deeply quicken the bancassurance development.