Research On Chinese Bancassurance

With the aggravation of competition and promotion of financial integration, the permeation and merger of the bank, insurance, securities had become a kind of trend. Among them, the cooperation between insurance and bank was fast. In the western countries, there even presented a new vocabulary —Bancassurance, namely banking-insurance. It produced under the background that finance, tax law and legislating produced enormous change in Europe. Europe became the most developed area of Bancassurance up till now. In France, Spain, Sweden and so on the premium income that bancassurance business realized accounted for 60 percent of life insurance market business amount. The cooperation between bank and insurance- company could give full play to the characteristic that bank and insurance company resource-sharing, advantages supply and the interests enjoy, also could play a positive role for both sides on improving the competitiveness, supporting the development of core staple and expanding development space and field.According to relevant regulations, the financial field carried out separate management and separate supervision strictly in our country. But as domestic financial market opens gradually after entering into WTO, domestic financial circles faced unprecedented opportunities and challenges. The financial institutions of the foreign capitals were stronger than domestic financial institutions in some aspects, such as strength of the fund, product development technology, exhibition industry way, business management level and so on, still had advantage of integrative management", that is, it could offer" one-stop type " service for customers. It was an inevitable choice for domestic financial institutions to launch business cooperation, realize the combination among the strong ones, and meet the opportunities and challenges actively. The cooperation of bank and insurance-company of our country started relatively late, which was at the cooperative stage of the simple level. In recent years, the business of the Bancassurance was accepted gradually and developed very fast.Under such background and through the introduction of western bancassurance and analyses the development of China, this thesis clarified that bancassurance was a realistic choice for bank and insurance-company under the trend of merging among financial industry. Besides, it tried to seek a concrete strategy and mode that suit China bancassurance development.Firstly, this thesis explained the basic theories of bancassurance. This part introduced different definitions of the bancassurance and summarized it, introduced the products, cooperative methods and business characteristics of bancassurance, then analyzed the reason why bancassurance produced and developed, its positive meaning and negative influence.Besides, this part introduced the development all over the world and compared them. This part was a foundation of the whole content, playing a foreshadowing role for the following argumentation.Secondly, the thesis introduced the current situation of cooperation between bank and insurance-company in our country; analyzed objectively some questions, such as product innovation, external supervision and backward in technique, analyzed the main factor that restricted its development; And men, through the analysis about bank, insurance company, public demand and accession to the WTO, the thesis drew the conclusion that developing bancassurance met the need of bank, insurance company, and customer, and was a rational choice after entering into WTO for our country; our country had already been qualified to develop it.Thirdly, the thesis, combining the actual conditions of our country and research on foreign bancassurance, put forward the concrete development strategy and the development model---the financial holding company of our country. In addition, it explained that itsdevelopment could not be finished in one step, which should have its plan, steps, go on stage by stage, take the way that " it is excessive to advance gradually ", and perfect with development progressively. This part was to combine together western experience and Chinese reality, and had certain reference meanings for bancassurance developing in China.Finally, the thesis carried on a special research on products' innovation and financial supervision. Combining the business characteristics of bancassurance, mis thesis put forward that we should study these products that had the characteristics of deposit, investment, and insurance. In financial supervision, this thesis proposed that the financial supervision in our country should according to "from separate management, separate supervision to integrative management, classify supervision"; and put forward the concrete supervisory system framework.There are three innovations in this thesis: first, it summaries the definition of " bancassurance "; second, it points out the variety of products innovation systematically, drawing lessons from the foreign products innovation; third, it puts forward the frame of financial supervision under the condition of bancassurance.