Marketing Strategy Of Hunan The Dbl Decorative Materials

The compregnated wood floor Profession productivity surplus, Product tendency as well as market over expansion initiation brand disorderly competition, "price war" "service war"; Industry in enterprise conformity marketing strategy imperative.This article according to the market economy law of development, according to "analysis, plan, execution, monitoring" the marketing management structure, unifies the DBL decoration material limited company the actual situation, in has carried on in the earnest analysis foundation to the market marketing environment and the consumer behavior, proposed the DBL decoration material limited company market localization; The marketing strategic direction is take the domestic market family consumer as the goal market, embarks from consumer's demand, the beautified goal consumer's home environment, at the same time by "walks road of the nature, enjoys beauty the return" to carry on the conformity dissemination for the brand idea, manifests "is valuable" brand value and brand spirit. Revolves DBL to decorate the material limited company the marketing goal, along the strategic direction, has designed the product strategy, the price strategy, the channel strategy and the promotion strategy.Finally, this article unifies the related management theory, myself experience as well as company present management condition which work in the DBL decoration material limited company, proposed the DBL decoration material limited company success implementation marketing strategy plan support system.